We believe that every child deserves a big hug and we want to provide them with a beautiful, tangible reminder of just how special they are.

Each character has a different story to tell and represents a key personality attribute linked to child development. The pillows are packed with positive affirmations children can read to help them feel and spread gratitude, love and happiness.  

New to March is a collection of adult pillows with fun slogans and vibrant colours!